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It recently completed a second tranche of Series C funding, bringing the total raised in the round to $300 million.
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Since its establishment in 2014, Perfect Day has been developing and scaling a method for producing functional protein through the fermentation of microflora and plant sugars. We are excited to bring animal-free dairy to consumers, creating a new ice cream category at retail that we can run with,” said Paul Kollesoff, co-founder and general manager at The Urgent Company. “Brave Robot is truly the best of both worlds, without sacrificing the ice cream experience or the environment. The brand says that additional flavours are in development. The animal-free protein is combined with chunks and inclusions to create eight flavours of Brave Robot ice cream: PB ‘N Fudge, Buttery Pecan, Blueberry Pie and Hazelnut Chocolate Chunk, Vanilla, A Lot of Chocolate, Vanilla ‘N Cookies and Raspberry White truffle.
Brave robot ice cream free#
The new range of ice cream is made with Perfect Dairy’s non-animal whey protein which the food tech start-up claims is identical to the proteins found in cow’s milk.ĭescribed as having a “creamy indulgent taste and animal-free, planet-positive benefits”, Brave Robot is lactose free, cholesterol free and vegan. “You only get so much time on earth… and we wanted to do more… That’s why it’s called The Urgent Company… let’s hurry the fuck up, world.The Urgent Company, a new consumer packaged goods company, has launched a new ice cream brand in the US made with Perfect Day’s animal-free whey protein.īrave Robot marks The Urgent Company’s premier brand, as it claims to focus on next generation natural foods which harness innovation and science to create great tasting and sustainable animal-free foods. Part of the reason why the company is so unfettered is to encourage speedy experimentation for the simple reason that there’s not much time to take the steps needed to slow down - and ideally reverse - climate change. “W hat Perfect Day is focusing on …we made cow 2.0… we’ve reimagined the cow… we want to use any protein on planet earth.” “We wanted to create something that is bigger and broader in vision that can bring innovation across the board,” said Gandhi of the drive to build another business with a broader scope than Perfect Day. They include: Vanilla, A Lot of Chocolate, Vanilla ‘N Cookies, Buttery Pecan, PB ‘N Fudge, Blueberry Pie, Hazelnut Chocolate Chunk and Raspberry White Truffle. He and his team whittled the initial more than 30 flavors of ice cream and settled on a core group of eight.
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At one point, there were 400 pints of ice cream in the Kollesoff freezer. Working with a national broker… we will have a direct to consumer platform as well.”īefore anything could happen with bringing a product to commercial scale, Kollesoff said he had to go through a rigorous process of testing the product - with his kids. “ We’ll be on store shelves through the next month. Initially available to customers in the California region, any number of buyers are talking to the company, Kollesoff said. So Brave Robot will be launching with a direct to consumer pitch for its dairy-replacement pints of ice cream for a $5.99 price point. The conversation ended there while Pandya and Gandhi built up Perfect Day, but around three months ago the two founders reached back out with the idea for a new consumer food company, based on the latest in plant-based, or genetically modified, proteins (including their own), that also used the latest in packaging technology, logistics and other technologies to reduce the entire carbon footprint of a CPG company.Ĭo-founders of Perfect Day, Ryan Pandya (L) and Perumal Gandhi (R), showcase the prospective product portfolio fueled by its flora-based dairy protein.
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“I met the guys three years ago when we were doing some flavor work with them.” “What I was doing there was actually looking at new business ventures,” said Kollesoff. Perfect Day founders Ryan Pandya and Perumal Gandhi first met their Urgent Company co-founder and general manager, Paul Kollesoff, when Kollesoff was performing due diligence on Perfect Day while working for the Irish dairy company Glanbia. It’s also the first indication of how Perfect Day will deploy some of the massive amounts of money it raised since it closed on its mammoth $300 million funding round, whose $160 million second tranche was led by the Canadian Pension Plan Investment Board, with additional commitments from Temasek and Horizons Ventures. The founders of the alternative dairy protein manufacturer, Perfect Day, have joined with a longtime product developer in the dairy industry to create a new sustainably focused consumer food company called the Urgent Company.įocused on creating sustainable food brands manufactured, packaged and sold in a more environmentally friendly way, Urgent Company is unveiling its first product - Brave Robot ice cream.